Makeup mogul Rihanna just opened Fenty Beauty’s first Tik Tok house over the weekend.
A platform designed for influencers to get into all things Fenty Beauty so they can highlight “their creative excellence along the way.” The unveiling took place in Los Angeles, California, the house is designed for the perfect TikTok videos with the best lighting, makeup pantry and beauty stations.
“We are standing in the official first Fenty Beauty TikTok home,” says RiRi “I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.”
According to Billboard, TikTok houses have been recently popping up all over LA for creators to live and breathe content together in a space that ready to host their viral posts.
Five TikTok stars have been chosen to move into the house already! The guests include professional makeup artist Emmy Combs (@emmycombss), Makayla (@makayladid), Savannah Palacio (@savpalacio), Kamaboko Gonpachiro (@challxn) and Dawn (@thedawndishsoap).
Check out some of the videos below:
Rihanna debuts new TikTok house in Los Angeles:
“We are standing in the official first Fenty Beauty TikTok home. I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative.” pic.twitter.com/OYgnRVMRKC
— Pop Crave (@PopCrave) March 9, 2020
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