Positive representation matters.
It’s a great feeling seeing people and characters who embodies us in every way. British online fashion and beauty store ASOS continues to demonstrate the importance of representation in media.
In its latest 2018 swimwear, the site featured pictures of plus-size model Vivian Eyo-Ephraim looking breathtaking in a yellow bikini. Fashionistas and fans immediately took to twitter to praise the brand for body diversity and representation. See the reactions below:
LORD HAVE MERCY, I BEG, NEVER LET @ASOS GO INTO ADMINISTRATION, FOR THIS #Blackgirlmagic #plussize #diverse REPRESENTATION IS EVERYTHING ? ????? #StillCryin #asos (Brands, you better do better) pic.twitter.com/5un0pw33Qt
— Sareta – kikiblahblah.com ? (@Kiki_BlahBlah) March 28, 2018
— LaLa Love (@OmgLaLaLove) March 28, 2018
Glad to see curve models are actually the sizes sold and not a size 12 wearing larger clothes. Thanks ASOS. https://t.co/OJbDkJG8LX
— Katherine Laura (@KatBarlow) March 30, 2018
I’m so happy for Vivian aka ASOS yellow bikini legend. Her following has soaaared. More realll plus size women pls, especially dark skin black women ? pic.twitter.com/OvDIgMnb14
— H (@megaege_) April 2, 2018
— Georgina Horne (@FFigureFBust) March 28, 2018
Vivian was floored by all of the love on social media and shared this message:
“Thank you ALLLL so much for the messages, the likes, the comments, the re-tweets, everything!!! I’m truly appreciative, shocked, excited and cannot wait to represent more women and make everyone even more proud.”